Monday, February 14, 2011

Vepa Granturismo Helm



The first rays of sun have not yet come to stay, but at least in my bag, the latter Sunglasses days have replaced the umbrella. And speaking of sunglasses is inevitable that we RayBan brand comes to mind because it is no secret, its models are the kings the street for decades. Therefore when Optical Cottet I proposed to make a post about this indispensable accessory not hesitate to analyze the past, the influence and evolution of the U.S. company that was born there in 1937.


all started, lo and behold, at the request of the U.S. Airforce requiring lenses more comfortable and efficient for its pilots. Thus was born the Aviator style but dates from the thirties, has withstood the storms and fashion and has not changed its original design, only some further amendments on the glass and metal frames that led to other models which extended the range (but like it or not, so we continue to call 'the flyer').


credit: fashioncanvas, amlul, jakandjill, keepthebite

But is that the history of RayBan is more related to the events of the twentieth century than we think . For example, you would not know that the Wings model came to light thanks to the popular interest in space shuttles in the early 80's, and claiming unilente glasses. What things ...

But the issue does not stop there because Ray Ban walked hand in hand with the story but this time as a cultural icon of an era, or rather, several. In the fifties, when the world was recovering from the war and the economy began to progress (yes, probably some time oĆ­ais not these two words together), people wanted to have fun. Ray Ban not going to be less and in this environment launched the Wayfarer model, the most sold in history (and my favorite, especially in tortoise shell). Colorful plastic frames that will complement any look. Dancing rock 'n' Elvis, followed the glamorous Marilyn and rock made them a symbol of her nonconformity and an object of worship. also its history was, is and will be linked to the wardrobe of the film industry, or else to be told to Audrey Hepburn, who can forget that image of him at the window of Tiffany's?


The family continued to grow: Cats, Predator, Olympia, Balorama, Vagabond, Stateside ... which were characterized by technological innovations including Among its features, such as photochromic lenses always curious.

But then came the icing on the cake. The retro trend began to flood the streets, the classics were the order of the day, people began to rummage through the drawers forgotten parents, grandparents, and RayBan, benefiting the pull (and pull Gossip Girl whose actors involved in the promotion), launched in style in 2008 Clubmaster model inspired by the 50 models, to complete the trio with the Aviator and Wayfarer models.

probably already have a model at home, who no, but if you're left wanting more, or just another model or brand of glasses, do not miss the incredible deals we Optical Cottet, company Barcelona founded in 1902 that witnessed the evolution of RayBan, offers in its stores and through its website. But there's more because from their facebook page you participate in sweepstakes and promotions through which you can get the glasses to you! That's right! What are you waiting for?

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